Tag Archives: marketing

The Science of Persuasion and TICS

One of the most fascinating topics that I am studying right now as part of my Social Networks for Social Change class is the science and art of persuasion and influence. Persuasion is a science that has evolved over hundreds … Continue reading

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The new consumers and the shifting paradigm of branding

The content of this blog post was generated from the notes that I took during an interactive workshop conducted by BBMG:http://bbmg.com/┬áduring the Net Impact 2011 conference. The workshop was titled Meet the New Consumers: Five Marketplace Trends that are Revolutionizing … Continue reading

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